Music, once again, was the mighty prescription in raising $10 million at Pier 70 in support of UCSF Benioff Children’s Hospitals during the sixth Dreamforce Concert for the Kids.
And 50,000 blue-lanyard-adorned attendees (ponying up $500 to $5,000) delightfully descended from “the cloud” to touch down at this Dogpatch warehouse where Salesforce founder Marc Benioff, his wife, philanthropist Lynne Benioff, and the Salesforce Foundation hosted a rockin’ spectacular (starring Foo Fighters, the Killers, and Gary Clarke Jr.) amid Benioff’s annual Dreamforce conference.
“We’ve raised $36 million over five years for UCSF Benioff Children’s Hospitals, here and in Oakland,” enthused Marc Benioff. “It’s a fantastic tradition — the largest event of its kind, really, in the world. You don’t see $10 million being raised for a hospital, especially a children’s hospital, in just one evening. Now we do that every single year.”
That tradition included presentation of the Gen. Colin Powell Award of Courage to former patient Zhenkang Zhao. As well as a gourmet Paula LeDuc buffet for some 3,500 VIPs within the sprawling space featuring three stages, numerous high-def screens and a post-party hosted by the Ron Conway Foundation and starring will.i.am and MC Hammer.
Since this world-class facility opened at Mission Bay, the biggest issue, said UCSF Benioff Children’s Hospital CEO Mark Laret, is that it is full.